Facebook has revolutionised the way numerous men and women connect with friends and household on a daily basis, and for several salon house owners it can also rework their marketing and advertising methods.
I have been operating Fb internet pages and on the web marketing and advertising strategies for Hair & Elegance Salons for a variety of several years, and their lower-value, immediacy and simplicity of use now makes them my 1st choice for all salon marketing.
The 1st action for any salon owner is placing up a Website page on Fb for your enterprise – but be warned, this is not the exact same as Personalized Website page and Facebook may ban you if you use a individual webpage for organization advertising.
Also make sure that you do not permit a member of employees to create the Salon page and attach it to their private profile on Facebook. Nicolas Krafft If they depart, you will not be ready to post on your website page!
Phase two is building your “supporter-base” by inquiring close friends family members and clientele to “like” your web page and when you strike twenty five likes you can modify the prolonged challenging title allotted by Facebook to a shorter edition to mirror your salon’s name. Y
ou will want to actively market your page in-salon utilizing posters, new organization cards or word-of-mouth – but we want to be ready to talk to every single salon client on Facebook within a 12 months!
I helped 1 salon increase their Supporters from zero to 8,000 in 12 months – so intention high and make it portion of your weekly marketing prepare.
After you have a website page with significant quantities of Likes – produce some great messages and promotions for the website page. You require to submit anything each and every 7 days, and ultimately every working day, so create a great combine of salon news, gossip, new merchandise intros, staff information and salon provides for your Fans.
Exceptional provides for your Facebook enthusiasts is a wonderful way to ensure customers get discover of your posts and seem forward to the up coming “offer” – so be innovative in your posting of salon offers. An case in point could be a “mystery term” they use at reception to get a low cost for 1 7 days allowing you to monitor the accomplishment of the promotion.
Sometimes use photographs that are related and eye-catching but keep messages quick and punchy. If you want to say far more, then use a website link to your internet site or weblog that provides much more data.
Facebook is a excellent resource for salons, and as soon as tried you are probably to turn into an avid Fb consumer.
In the twenty first century, salon’s are declaring a lot more to consumers than “are you heading on vacation this calendar year?”
For more info go through my site post on Fb for Hair or Attractiveness Salons
Phil Evans is an ex salon-owner with twenty many years experience of making use of the Net and internet sites to market Hair and Elegance Salons.
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